stakeholder analysis of emirates airlines

Changing Govt policies and regulations Emirates Competitors Therefore, Emirate Airline has considered that also as Etihad may become threat for the Emirate Airline in future. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The PESTLE analysis for Emirates Airlines is given below: We do not share your information with anyone. Strong growth and world class infrastructure, 1. The huge capital investments constitute another barrier to new entry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. They pay they gives to their employees are merit base pay as well as the pure performance based pay. If you need assistance with writing your essay, our professional essay writing service is here to help! These factors are one of the most vital predictor of people buying behavior. The airline has adopted the IATA-recommended guideline dubbed Simplifying the Business or StB to further improve the efficiency of its pre-flight lounge services. As for as natural resources are concerned UAE is rich in two of the biggest natural resources i.e. petroleum and natural gas reserves. It enables the airlines to present its brand in through the most effective channels. So it shows that over all Emirates Airline is working better as compared to other competitors. Stakeholder Analysis: Lockheed Martin Corporation 1461 Words | 6 Pages. professional specifically for you? The cargo division also introduced new loading protocols to safely utilise overhead bins and passenger seats to carry cargo. The prime aim of the company as well as its employees are to deliver the unique and superior customer services. Web. Travellers have many airlines to choose from, hence, the threat of substitutes is very high. Passengers often consider ticket prices and in-flight and lounge services when selecting a flight. Factors such as our income, occupation, our life style which include daily basic activates, interests, as well as opinions. This section will in detail analyze the targeted market of Emirates Airline. Therefore the demand for services provided by many airlines is increasing day by day as the population of UAE is increasing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Copyright of Emirates Airlines SWOT and PESTLE Analysis is the property of Barakaat Consulting. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. DUBAI, U.A.E., 12 November 2020: The Emirates Group today announced its half-year results for its 2020-21 financial year. 1 Paper Number: 109 Analysis of Airport Stakeholders David Schaar (Ph.D. The Emirates Group is a highly profitable business with revenue of approximately US$ 12 billion and more than 40,000 employees. It is the largest airline in the Middle East and the fourth largest globally in terms of passenger volumes, operating the worlds largest fleets of Airbus A380 and Boeing 777 aircrafts. In analyzing product positioning, needs and wants are commonly referred to as product attributes. We ask sample of 15 people to rate out competitors brands and our brand price quality on rating scale of 1 to 5. Emirates Airlines with its consecutive 22 years of profit and customer satisfaction has the mission and vision to serve customers, stakeholders and environment as well. "Emirates Airlines' Strategic Choices and Decisions." The airline has managed to maintain a good organisational fit free of conflict. Emirates Airlines, founded in 1985, is the largest airline in the Middle East, based in Dubai, United Arab Emirates (UAE). However, skill development and proper financial development are required to support implementation. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. The Emirates Group. 2023 The Emirates Group. A strategic drift arises when a firms strategies are shaped gradually by its history or organizational culture that is not in consonance with industry trends (Grant 2002). Moreover, positioning referred as factors on which companies differentiate their brand from their competitors. The Emirates business model. With significantly reduced and constrained capacity deployment across most markets, Emirates total revenue for the financial year declined 66% to AED30.9 billion (US$8.4billion). It also continued to invest resources towards environmental initiatives, as well as supporting communities and incubator programmes that nurture talent and innovation to drive future industry growth. Positioning referred as the creating the image of the product in the mind of the customers as well as the consumers. Emirates adopted a growth strategy based on operational efficiency and cost reduction. Revenue fromdnatasUAE Airport Operations, including ground and cargo handling declined to AED 1.7billion (US$ 455million). Dubai World Expo 2020 to be a major business opportunity, 1. Etihad Airline is another growing airline of UAE. Need Strategic Analysis for this company? Strong supply chain partnerships, e.g., with aircraft manufacturers, like Boeing, Integrated hotel & tourism services (5-star hotels), Primary user of the Dubai international airport an important stopover for travellers, High debt burden (up to 42.4bn Dirham in FY2014) that affects its expansion efforts, Risky acquisitions and diversification actions, Weak HR processes relies on low-wage labour for baggage handling, Declining liquidity level current ratio dropped by 21.8% to 0.8 in 2014, Huge market in China a fast-growing economy with tourist destinations, Market opportunities in the Travel & Tourism sector Dubai visitors, Partnerships (horizontal integration) with airlines like Jet Blue to minimize operational costs (strategic option 1), Rivalry from established national (Etihad), regional, and international carriers, Global recession trends in China and the EU. Slack, N, Chambers, S & Johnston, R 2004, Operations Management, Prentice Hall, New York. Keep it up! The industries company is catering are airport services, hospital industry, catering, and engineering. Organizations are referred as an open system, where there are many forces that directly or indirect affect the organizations. Its a huge number of seats in an aircraft and according to Mike Boyd, an aviation expert, If you manage to fill them up, you make a lot of money. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Emirates has full-service lounges at its primary airport in Dubai to cater for arrivals and departures. The SWOT, five forces, and strategic drift analysis revealed three strategies that Emirates could utilize to strengthen its competitive position. The government has also establish a trade free zone for conducting businesses activities. The airline is considering a geographical diversification strategy to spread its operational risks. Importantly, the values underscore the essence of respectful interactions among employees and other stakeholders in their day-to-day undertakings. Technological Environment AND Natural Environment. The airlines primary hub is at Dubai International Airport (DXB), also one of the busiest airports in the world regarding passenger traffic. Moreover, it has also provide lot of opportunities for foreign investors. Unwittingly, they have been subsidising their national carriers through a fortress mentality of aeropolitical protection and the elimination of competition, and other primary sectors of their economies have suffered as a result.. Therefore, the airline is first choice of customer around the country and around the world. In addition to supporting global supply chains for food, medical and other trade items, Emirates SkyCargo also tapped on its pharma capabilities and infrastructure to support the worldwide distribution of COVID-19 vaccines and humanitarian relief to Lebanon in the aftermath of the Port of Beirut explosions. The main point that has to be cover are as follows: first thing that is required, is the identification of the targeted audience. A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. customer services and relationship activities. For example, ref. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. Through the year, the Catering division adapted its products and services to meet new customer requirements, including the provision of meals for quarantine facilities. It also worked with local organisations in Australia, Ireland, Italy and the UK to support communities in need. From this mean that we have to clarify that who are our potential buyer who will enjoy our services. Passengers from these countries can stopover at Dubai International Airport en route to North America or Australia and New Zealand (Auckland destination). Its main hub is Dubai, UAE. To investigate the Emirates airline's advertisement and marketing methods and strategies that enable it to gain competitive advantages. Copyright 2023. In case you want this report emailed straight into your email inbox, kindly share your details below. One of the things customers value the most is receiving accurate information andomni-channel strategies ensure that proper communication is maintained at all times. Skilled and committed management coupled with government support has contributed to improved performance. SWOT analysis is a strategic tool for the evaluation of a firms internal and external environments to determine its strategic position in the industry (Kotler & Keller 2011). Emergence of Strong Competitors in the region like Etihad, Turkish Airlines and Qatar Airways: Emergence of new airlines around the globe, has increased the competition for the airlines tremendously. 391-398. accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel. You are free to use it for research and reference purposes in order to write your own paper; however, you Due to ideal place for conducting businesses and due to best tourist spots in the country, the country is the ideal place for foreign investors. All work is written to order. This section is available only in the 'Complete Report' on purchase. Web. Emirates [EMIRA.UL], the world's biggest long-haul airline, said on Monday it was in the process of only a "modest restructuring," two months after it reported a 75 percent decline in half-year . Government support which gives it a competitive advantage in the GCC markets, Global presence (>150 destination), which helps spread external risks. Moreover, we have to look which need is least and which one is of most importance. Our government affairs journal Please click here for more information. 2021. In response to the pandemic, Emirates led the industry in developing new service and operating protocols to protect its customers and employees. Emirates invested to upgrade its signature A380 experience with new Premium Economy seats and other product enhancements. Emirates average fleet age remains at a youthful 7.3 years. Sheffi, Y 2006, The Resilient Enterprise: Overcoming vulnerability for competitive advantage, Pearson Education, New Jersey. Emirates is an established brand of the Emirates group. 2, pp. Ban on carrying electronic devices to U.S bound flights, 1. You can download the latest annual report or read our previous reports for detailed information on our commercial results and strategies. During the year, it launched numerous customer initiatives such as: providing the industrys first complimentary COVID-19 medical cover for all passengers; waiving fees so customers can rebook their travel without penalty; expediting refunds handling; and fast-tracking biometric processing and other technology projects that enhanced the travel experience while reducing contact at airport touchpoints. Positioning is referred as creating the image of your product in the mind of that divided potential market. Please note that you agree to receive email updates from us on our new reports and solutions. dnata continued to win new contracts in 2020-21. The various cost reduction initiatives returned an estimated saving of AED 7.7 billion during the year. US$ figures are converted at 1US$ = 3.67AED and are based on the AED figures rounded off in millions. In addition, the switching costs between airlines are low. Emirates Airlines Financial Transparency - https://www.emirates.com/in/english/about-us/business-model/financial-transparency.aspx, 4. Grant, R 2002, Contemporary Strategy Analysis, Concepts, Techniques, Applications, Blackwell publishers, London. The threats in the SWOT Analysis of Emirates are as mentioned: 1. The airline operates the mixed air fleets which are the wide-body aircrafts. Emirates Airlines' Strategic Choices and Decisions. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. And its operating in many industries and sectors. dnata Travel Group continued to secure growth opportunities. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Emirates' Economic Impact in Europe Figure 1. These flights take off from its hub at UAE to more than 133 cities in 73 countries around the world. The introduction of new technology will also affect the airline industry in positive as well as negative way. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Second aspect is that how the particular airline is going to satisfy or dissatisfy with the available services with respect to each of the priority important needs and wants. You can use the following in your reference section in order to give credit to the source. Reach thousands of academicians and corporates across the globe. Diversification is referred as offering new services to new market. 1. Emirates 2012, Airlines and Subsidy: Our Position. Its product development efforts should focus on installing technologies that enhance passenger comfort and communication while on-board. . Moreover, as the country has flourishing tourism industry therefore, from many country every year millions of people travel to UAE for holiday. This report on Emirates Airlines Strategic Choices and Decisions was written and submitted by your fellow Applying this model to Emirates indicates that the forces could have a significant effect on the airlines competitiveness. In addition to the AED 14.5 billion financing that was raised for aircraft and general corporate purposes in 2020-21, Emirates has already received committed offers to finance two aircraft deliveries due in 2021-22 and continues to tap the financial market for further liquidity to provide a cushion for the potential impact of COVID-19 on the business cash flows in the near term. In case you need the complete report please purchase using the buy options displayed. Dubai based airline company is the subsidiary of Emirates Groups. On the other hand, the aircraft suppliers and travel agents may not be affected by the airlines cost-reduction measures because they depend on many clients. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Emergence of strong competitors in the region like Etihad, Turkish Airlines and Qatar Airways, 1. Financial PerformanceFY 2023: Revenue up 131% to AED 50.1 billion (US$ 13.7 billion), and profit of AED 4.0 billion (US$ 1.1 billion) compared to AED 5.8 billion (US$ 1.6 billion) loss for the same period last year. Analysis of Luxury Airlines Emirates Airways and Competitors Abed El-azez Safi During the last decade travel and tourism has assisted the Emirates Group in spreading its wings into every aspect of travel, tourism and business to become the fastest growing corporation in its field. Mentioned earlier the main and the foremost thing in the marketing is target market identification. With competition increasing, airlines are finding that offering the lowest fares is no longer enough. Emirates in efforts to strengthen its IT infrastructure signed a 10-year technology services agreement with IBM in 2016. IBM will assist the airline in areas such as improving passenger support systems, encryption of airlines data in near real-time and effective communication between airlines systems. From zero scheduled passenger flights at the start of the financial year, to operations in over 120 destinations by 31 March 2021, Emirates has shown its ability to adapt and respond to challenges, and the resilience of its people and business model. visit our help centre Different sub-types of passengers have been identified (Neufville & Odoni 2003; pp.

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